Branding & Marketing
Now that you have decided to turn your photography hobby into a business, how do you market it to gain new and returning clients? Mimika Cooney shares her advice on branding and marketing.
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When you do photography as a business you need to produce results, pay the bills, etc.
Can’t rely on passion…that will burn you out.
If you are going to charge money for your product you need to take it serious.
If you charge rock bottom prices you get the wrong clients and it is very difficult raise your prices in the future
Running a business for 2 years “Celtic Serenity Photography”, now wants to go to a LLC or sole proprietorship, should I change my name.
If you are the only photography you should change
Where do you see yourself in 5-10 years
Really need to take great care in picking a name
Who is your market…aiming your business at. Should be designed around you
Keeping clients versus referring clients – depends on where you are in your photography and how comfortable you are in taking shots. If your client wants to take Boudoir photos and you don’t know what you are doing you maybe better off referring. However, at the sametime you want to hold onto your clients because it costs a lot more to obtain a new client versus getting new clients.
Paper flyers door-to-door – Absolutely not something you should do…you are an artistic photographer. Placing flyers appears cheap. Consider what you do with these flyers, be it at your door or windshield of your car…most just toss in the trash.
Being a photographer is based on relationships – need to spend time with the client before you can anticipate they will spend their money on you service. Find someone (a local business) that you can team up with that can help build up your exposure.
How much should be given to cultivate a relationship – Need to have limitations and boundaries. Need to say “I would love to work with you and my services usually cost X, however, I would like to provide this to you as a gift to get to know each other.”
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