Host Mike Howard & Tim Kemperle are joined by SEO expert – Scott Wyden Kivowitz for a discussion on a subject that any photographer with a webpage needs to know more about, Photographer SEO (Search Engine Optimization).
New Jersey Photographer – Scott Wyden Kivowitz’s main focus is landscape, portrait and commercial photography. While his inspiration comes from many places, his style is often compared to Robert Frank, Lee Friedlander and Ansel Adams.
One thing that keeps his heart pumping for photography is the feeling he gets when he sees something worth capturing.
Tim finally purchased a lens he has been looking for, the Sony 70-200 f2.8G
Mike is wearing a shirt that he wants everyone to see…his love for Peeps
What is SEO?
Search Engine Optimization, things that can be done to help your website in Google Search results.
Onsite: Anything that can be done on the site to help your website get ranked high.
Offsite: Anything that is done off site, such as having other sites link back to your page.
Speed of website will help, slow websites will be ranked lower
How to get external links?
Scott shared an audit check list with us that Photographers should go through when reviewing their SEO.
Below are a few screen shots from the Yoast WordPress plugin we where using on the article from the podcast.
This is the first tab of the Yoast plugin and appears right below the post text box. Be sure to complete the fields:
- Focus Keyword
- Meta Description
Depending on your settings, you may not need to change the SEO Title field. Play close attention to the Snippet Preview, both the main title in blue and the text under it. This is how it will appear when your post or page
appears in a Google search.
After you have complete everything on the General tab, go to the next tab “Page Analysis” and look over the issues the plugin finds for your post/page and address them as needed.
In many cases, you will not need to make any changes on this tab.
Add text here to change what appears when you post a link to the post/page on Facebook or Google+.
SEO for Photographers ebook – The bible for SEO, book that covers everything you need to know for SEO, $39
Course on Udemy, Virtual Class Website –
To win – Send a question in regards to SEO to Scott Wyden, the best question wins – Send to [email protected] and include “jpeg2raw Podcast” in the subject line by the end of March 2013.
Scott Wyden Kivowitz